Why written content? Why brand definition? Why Puck Creations?

Curious? Us too! We're always asking why. Why do we do what we do? Why do you do what you do? Why are goats so cool? Why does great writing make such a big difference to business performance? Why do you need a clear, consistent, relevant brand that stands out? Why do you choose Puck Creations for written content and brand definition support? You get the gist.

Many years ago, a goat named Puck broke from its herd to warn the kind folk of a small town in the west of Ireland that an enemy would soon arrive. His warning gave the residents time to build defences and save themselves from destruction. Ever since, Puck Fair has honoured the goat in Killorglin, Kerry from the 10th to the 12th of August.

Whatever the truth behind Puck Fair's origins, this story makes magic with words. It sticks in the hearts and minds of everyone who hears it, especially Puck Creations. Puck's fable inspired our name and inspires thousands to raise a glass and spark friendships that last a lifetime. Whisper the right combination of words at the right time and the right people won't simply hear them, they'll feel them. This is what ignites wonder, this is what makes people think, feel and take action.

Why does written content matter to Puck Creations?

Context is everything. "You're going to talk about Game of Thrones? We're a tech business, not an art and lifestyle blog." We accepted their completely rational objection but asked them to wait until they had seen the first draft before passing judgement. They obliged. They received it. They called immediately.

"We've been trying to explain this properly for years. You've managed it in one blog! How?"

It was simple. We told a story. It was never about Game of Thrones, it simply referenced the hit TV show. It was about our customer, their business and their audience. Instead of screaming, "This is us! Look, we're different!", we showed off their personality, demonstrated how they operate and made it clear that who they are positively affects how they work.

Their "wow" moment. That's why we write. Written content that creates a sense of wonder makes us feel good and it makes a genuine difference to the people we work with.

Why Brand Definition workshops?

You walk into a restaurant. The lights are dimmed and the music soothes. The waitress shows you to your table and hands over a menu. "Take your time, I'm here when you need me." Joyful giggles interrupt gentle conversations. The tranquillity stops. Loud screams and aggressive shouts fill the room until a door slams shut. Murmurs ensue until the door swings open again, blasting a wave of vitriol. Whispers turn to chatter and as the starters begin to flow from the fiery kitchen, the atmosphere transforms. The sweet, promised taste of a peaceful pastry can no longer hide the inconsistent, bitter, noisy filling that accompanied so many of your least favourite restaurants. It's perfect for some but will never be the place for you.

Your brand isn't flashy graphics or quirky fonts and it definitely isn't limited to "front of house". It's who you are, how you express yourself and why you exist. Once you define your brand, you can decide if flashy graphics and quirky fonts fit. More importantly, you can, with our help, make sure your communication is clear, consistent, relevant and stands out from the crowd.

When your brand definition workshop is complete and we hear that collective "wow!", we go home happy, knowing you've helped us to create another Puck Creations' moment.

Why choose Puck Creations?

Why is the question and the answer. We exist to create wow, aka Puck Creations' moments in the hearts and minds of you and your audience. Puck Creations' moments make your audience think, feel and take action. Their reaction hugs us like a warm, furry, bear-like dog on a cold winter's day. We need those moments and we'll give every ounce of our writing, sales and marketing expertise to make sure they happen. You win. We win. Why choose Puck Creations? That's why.